International Exhibition
It is expected that in the exposition area of this ambitious exhibition will feature all areas of advertising. The cost of this event is not the cheapest. Registration participant fee will be about 10 000. Rent exhibition space – 4500 rubles per square meter. To this we must add various extra charges for the provision of seats with improved visibility, making stands as well as many other expenses.
Do not lower the cost and other forms of participation in this exhibition. Thus, the distance involved would cost about 11,000 rubles, and if we use the opportunity provided for promotion of the exhibition, the sum will be 12 500 rubles. Thus, it is easy to calculate that the cost of 1000 contacts with potential customers and partners, will cost the firm about the budget for 5000 rubles. 10th International Exhibition "Advertising and Design. Printing and Packaging 'will be held on the same days, on 23-25 September in the city of Volgograd. On the stands of the exhibition will be presented to the leading manufacturers of printed products, advertising and production companies, souvenir business specialization and many others. The exhibition is of international status.
Accordingly, it is envisaged the emergence of international contacts in the field promotional activities. To participate in this event is recommended for those firms that are in their activities to a sufficient degree of focus on foreign markets and are willing to provide services and manufacture products meet international quality standards. Due to the high status of the exhibition, the prices are comparable to participate in the general parameters of the All-Russian exhibition of such a plan. The cost of participation and the sum of registration fee (6,000 rubles), rental of exhibition space (3,500 rubles per square meter), travel, accommodation and other logistics. Correspondence in this exhibition, you can participate by paying a sum of the organizers in 8000 rubles. Cost of 1000 contacts in this exhibition range from 3,000 to 4,500 rubles. Summarizing the analysis, I would like to note that the specialized exhibitions dedicated to the advertising business, is carried out quite a lot. The survey taken three of the them on various levels. Rates of participation in exhibitions will be similar to them about the same. More importantly for the company, involving participation in the exhibition, to define goals for themselves this method of promotion. And based on this, take deciding in which exhibitions should participate and in what does not.